Scientific Basis of the Concept of Strategic Marketing for the Development of Physical Training and Sports in Uzbekistan

1Makhmudov Bakhriddin Juraevich, Ziyadullaev Komil Shamsievich, Ibragimov Akhtam Husanovich, Narziev Jalalitdin Paygamovich and Narimanov Nuriddin Narimanovich

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Abstract:

This article is devoted to the formation and scientific substantiation of the strategic marketing concept of the development of physical culture and sports. At the same time, the main directions of advertising activities of sports organizations are listed.

Keywords:

Infrastructure, Sports Industry, Sports Service, Sports Marketing, Marketing Concept, Marketing Strategy, Professional Sports, Advertising, Advertising Activities, Marketing Evaluation, Innovation.

Paper Details
Month5
Year2020
Volume24
IssueIssue 5
Pages6579-6585