Potential Development of Tourist Village in Bali

1I Made Suniastha Amerta, Ni Nyoman Kertiasih and I Made Astu Mahayana

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Abstract:

This study aims at finding out (1) the beginning of the Tenganan Pegringsingan Village grew into a tourist village; (2) to understand the potential of Tenganan Pegringsingan as a tourist village; (3) and the strategy of developing Tenganan Pegringsingan tourist village in Karangasem Regency, Bali Province. The theories used in this research were the Hegemony theory and the Power/Knowledge theory. SWOT analysis was also used to formulate a strategy for developing tourism in the village in the future time. The findings of this study indicate that the establishment of Tenganan Pegringsingan Tourist Village starting with the issuance of the Karangasem Regent's Decree Number 658, in 2014. Seen from the potential of “4H-based tourism” owned by Tenganan Pegringsingan Village, there are only three elements, namely: (1) the habitat, consists of Ombo and agrotourism tourist attractions; (2) handicraft: Ate handicraft, Prasi handicraft, and Gringsing fabric; and (3) heritage, Mekare-kare attractions. The strategies that need to be carried out in developing this village were: (1) utilizing the potential of tourism based on local wisdom; (2) exploring new potential tourism sources; (3) increase tourism supporting infrastructure and facilities; (4) holding various soft skills training; (5) holding tourism events such as the Tenganan Village festival; (6) cooperating with all tourism stakeholders; (7) cooperates with travel agents; (8) developing a new image of village tourism; (9) collaborating with the government; and (10) creating an online marketing team.

Keywords:

Tourism Potential, Tourist Village, Development Strategies.

Paper Details
Month5
Year2020
Volume24
IssueIssue 5
Pages5929-5943