Opportunity of digital marketing in tourism sphere
1Khurramov Ortikjon Kayumovich, Fayzieva Sayyora Annamuradovna, Farmanov Erkin Alimovich, Djafarova Nigina Alisherovna, Davronov Istamkhuja Olimovich
This article describes the opportunity of digital marketing in tourism sphere. Since the Internet as a medium of communication is constantly progressing and becoming more complicated, and at the same time, the possibilities of promoting a company in the virtual space are expanding, a need arose for a new direction in the structure of general marketing, which would write the features of achieving the goals of marketing on the Internet.
internet, digital marketing, e-mail marketing, display advertising, mobile marketing, social media marketing, lead generation