Effect of Low Price on Respondents While Purchasing FMCG Products: An Empirical Study

1Amrinder Singh, Simran Jewandah and Amandeep Singh

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Abstract:

A large portion of the organizations falls in the value trap as they feel it is the most effortless technique for the division. It is difficult to get this right. Numerous effective organizations contend on cost since that is the simplest alternative or if nothing else, the one that takes the least reasoning. There is an expanding pattern for organizations to build up the enormous box experience that is modest in value, low on administration and low on separation. Be that as it may, what number of items can be named where the least expensive model in the market head? As opposed to going down that way, the organizations have recognized that contending on cost alone is not, at this point feasible. This exploration paper attempts to feature the impact of low cost on the respondents, regardless of whether the item is being bought as a result of low cost or not.

Keywords:

Low Price, Purchasing, Consumer Behaviour.

Paper Details
Month4
Year2020
Volume24
IssueIssue 5
Pages5658-5663