Exploratory Factor Analysis of Marketing Entrepreneurial Competencies Required by Technical College Students for Self-employment

1Abubakar Ibrahim Muhammad*, Yusri Bin Kamin, Nur Husna Binti Abd. Wahid and Samaila Hamza

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Abstract:

Exploratory Factor Analysis (EFA) systematically simplify correlated measures and investigate probable causal factor structure of the set of observed variables without reaching a default result structure. The aim of the study was to identify and analysed a marketing entrepreneurial competencies (MAEC) elements required by technical college students of North-West geo-political zone of Nigeria. A quantitative research approach was used to develop insight from the experts’ perspectives via a survey questionnaire. The samples of the study involved 331experts including 249 teachers from nine technical colleges and 82 entrepreneurs from SMEs in the three states of the zone. Data collected were analysed using Statistical Package for Social Sciences (SPSS) 24, with a Cronbach’s alpha value of 0.863. Moreover, the value for KMO measure of sampling adequacy equaled 0.803 and the value for Bartlett’s test was significant at 0.000 level. Accordingly, out of the 13 elements run for the EFA three elements were deleted due to the low factor loading. The findings obtained from the EFA identified ten important competencies required by technical college students for integration in the curriculum. Therefore, it can be concluded that for a suitable integration of entrepreneurial competencies into technical college programs these important elements of MAEC need to be place into consideration.

Keywords:

Marketing Entrepreneurial Competencies, Self-Employment, Technical College Programs.

Paper Details
Month4
Year2020
Volume24
IssueIssue 5
Pages5208-5219