Post- Purchase Behavior of Rural and Urban Area Consumers towards Consumer Durable Goods
1G.D.V. Kusuma, Chandrashekar M. Mathapati and B. Ravi Kumar
The present study is an attempt to portray the behaviour of the consumers after the purchase of consumer durable goods in Chittoor District. The satisfaction level of consumers is very important because if they satisfied with the product then they will repeat the purchase which in turns leads to increase the profitability of the company. Hence the researcher has taken the present study in order to know the behavioural pattern of the consumers after the purchase of consumer durable goods. The sample size of the respondents is 250 and the researcher has used simple random sampling technique for collecting the first hand information from the consumers. The sampling units are rural and urban areas of Chittoor District (i.e. Srikalahasthi, Renigunta, Tirupati and Cherlopalli).
Chittoor District, Consumers, Consumer Durable Goods, Post-Purchase Behavior, Rural Areas, Urban Areas.