An Analysis on 7P’s of Service Marketing Mix

1Legy C Joseph

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Abstract:

Service marketing refers to marketing of intangible and perishable services. It is a new phenomenon in the field of marketing and started in 1980’s when a debate was there whether the services are to be marketed separately or not. Services were considered as totally different from the products so a separate discipline of service marketing was initiated. The service marketing mix is an extension of produce marketing mix and it will have additional 3 P’s along with 4P’s of product marketing mix. This paper discusses on the 7P’s that are required for service marketing.

Keywords:

Service Marketing, Marketing Mix, 7P’s of Marketing Mix.

Paper Details
Month4
Year2020
Volume24
IssueIssue 5
Pages3609-3616