The Influence of Total Quality Management on Competitive Advantage towards Bank Organizations: Evidence from Erbil/Iraq

1Bestoon Othman*, Jawdat Jaafar Khatab, Ezat Sabir Esmaeel, Hussein Ahmad Mustafa and Zana Majed Sadq

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Abstract:

This research purpose is to examine the influence of total quality management on competitive advantage in some banks operating in the Erbil/Iraq, the research starts from a conceptual outline that takes into account the nature of the relationship between total quality management and competitive advantage. Accordingly, the research hypotheses developed, and in order to fulfill the research requirements, the researcher has prepared a theoretical framework, and made good use of the subject literature, then chosen the number of banks in Erbil city to perform and obtain empirical data. The research sample included (53) bank managers, a questionnaire was also established to collect data, to analyze data we using some statistical methods, and the hypotheses were tested. The results indicated that leadership, management of staff, information, and analysis, and customer attention have found to be strong predictors of banks competitive advantage in Erbil / Iraq.

Keywords:

Total Quality Management, Competitive Advantage, Bank Organizations, Erbil.

Paper Details
Month4
Year2020
Volume24
IssueIssue 5
Pages3427-3439