Measuring Successful Leadership VIA A Seven Factor Model on Net Profit – A Case of Amazon in Commercial Banking Industry in Vietnam

1Phuong Huu Tung, Dinh Tran Ngoc Huy, Le Thi Thanh, Nguyen Van Tri, Nguyen Gia Tho and Thuong Truong Linh


Since 2019, Amazon, e-commerce giant, has surpassed Walmart, becoming the largest retailer in the world. It has made very positive contributions to the overall achievements of the online retail industry, deserving of its position as one of the leading retailer in the US. Movement of stock price in retail industry in developed countries such as USA will reflect the business health of retail system and the whole economy. Good business management requires us to consider the impacts of multi micro and macro factors on stock price, and it contributes to promoting business plan and economic policies for economic growth and stabilizing macroeconomic factors. By data collection method through statistics, analysis, synthesis, comparison, quantitative analysis to generate qualitative comments and discussion; using econometric method to perform regression equation and evaluate quantitative results, the article analyzed and evaluated the impacts of SEVEN (7) micro and macroeconomic factors such as: stock price, risk free rate, lending rate, inflation, US GDP growth, S&P500, cost, net profit, etc. on net profit of a e-commerce giant, Amazon (AMZN) in the US in the period of 2014-2019, both positive and negative sides. The results of quantitative research, in a seven factor model, show that the decrease in inflation, GDP and cost reduction and increasing sale has a significant effect on improving AMZN net profit with the highest impact coefficient, the second is decreasing stock price. This research finding and recommended policy also can be used as reference in policy for company and retail industry.


Retail Stock Price, GDP Growth, Inflationary, Risk Free Rate, Market Interest Rate.

Paper Details
IssueIssue 5