THE INFLUENCE OF PRODUCT QUALITY TOWARD PURCHASE DECISION BASED ON CONSUMER PERCEPTION (Consumer Survey at Kopi Toko Djawa, Bandung)

1Bunga Indah Bayunitri, Atriani Pramesti Pratiwi ,Ignatius Oki Dewa B

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Abstract:

This research aims to examine the product quality to purchasing decisions based on consumer perceptions. This research uses quantitative research methods with the object is taken from the consumer of Kopi Toko Djawa. The sampling technique used in this research is a random sample technique. Based on results that product quality has an influence on purchasing decisions based on consumer perception is 85.5%. This shows that the better quality of the product, the better the purchasing decision..

Keywords:

Bandung, Consumer Perception, Kopi Toko Djawa, Product Quality, Purchase Decision

Paper Details
Month2
Year2020
Volume24
IssueIssue 2
Pages7767-7773