Business Intelligence and Its Techniques

1Ansuman Samal, Bibhuti B Pradhan

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Abstract:

A growing number of channel-oriented applications (e.g. e-commerce support, call center support) create a new data management problem for businesses who have direct contact with large numbers of customers this is an important way to integrate business applications in real time. To learn from the past and predict the future, Business Intelligence (BI) methods and frameworks are being embraced by many businesses. Organizations also understood the importance of using business intelligence principles to implement the results of the targets identified by their business strategies. Through analyzing the business needs, it explains the perspectives on the function and need of real-time BI. The paper discusses BI principles, their elements, BI evolution, BI advantages, BI influencing forces, BI specifications of technology, business intelligence design and implementation, and different BI strategies.

Keywords:

Business Intelligence, decision making, social data, Social Business Intelligence.

Paper Details
Month12
Year2019
Volume23
IssueIssue 5
Pages215-219