THE IMPACT OF MOTIVES AND CHANNELS ON THE ATTITUDE WHILE ASSESSING SOCIAL MEDIA

1Mohd Shukri Ab Yajid, Sakinah mohd shukri, Ali Khatibi

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Abstract:

The aim of current study is to inspect the influence of motives and channels on the attitude of the student while assessing the social media. Data were collected from the universities that are located in Malaysia and SPSS was engaged to examine the hypothesis. The outcomes show that positive connection among the motives, channels and the attitude of the student while assessing the social media.

Keywords:

motives, social media, mobile messaging market, mobile technology

Paper Details
Month4
Year2020
Volume24
IssueIssue 7
Pages5094-5114