COMPARISON BETWEEN ON MALAYSIA AIRLINES SYSTEM (MAS) AND AIRASIA

1IA Ariffin, Mohd Shukri Ab Yajid, Johar, MGM

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Abstract:

This investigation having the prime aim to have the comparison between Malaysia Airlines System (MAS), and Air Asia. The comparison was done in the context of consumer. There was survey conducted on the individuals who exercised the both airlines. The data was analyzed by employing the Statistical Package of Social Sciences (SPSS). These tools include descriptive analysis, one independent t-test and Chi Square test. There were mixed results from the study.

Keywords:

Air Industry, Comparison, Consumer References, Malaysia

Paper Details
Month4
Year2020
Volume24
IssueIssue 7
Pages4675-4692