ANALYSIS OF THE SUITABILITY OF PARK FACILITIES WITH THE CHARACTERISTICS OF VISITORS AT ULEE – LHEUE TOURIST PARK IN BANDA ACEH
1Siti Setiawati, Cut Dewi, Saiful Husin
Ulee - Lheu Tourism Park is located on the banks of the river Ulee - Lheue Beach area. Ulee - Lheue Park has enormous potential and can be developed as a destination for community tourism parks or visitors to the City of Banda Aceh, but it has not yet maximally provided performance especially park facilities. The purpose of this study is to assess the suitability of the Park Facilities with the characteristics of visitors to the Ulee - Lheue Tourism Park and analyze the level of performance of the Ulee - Lheue Park Facility to the perception of visitor satisfaction. Data collection will be done primarily (observation and questionnaire) and secondary (literature and agency data). This research method is the descriptive method by approaching a combination (mixed method), which describes systematically the object of research where qualitative data is converted into quantitative data using a weighting analysis of performance parameters into several levels using the Likert scale measurement method. The Analysis Model IPA (Importance Performance Analysis) is used to measure the satisfaction performance that is considered important by visitors and the satisfaction performance received by visitors based on the SERVQUAL (service quality) dimension variable. The results of this study indicate the quality of Ulee-Lheue park facilities that can be given to visitors is 75.00% of the quality of the ulee-lheue park service facilities expected by visitors. While the main priority in the design of the parking lot to adjust to the character of the park pattern.
Visitor Satisfaction, Ulee-Lheue Tourist Park, SERVQUAL Dimension, Importance Performance Analysis (IPA) Model.