Improving team innovative efficiency via social media and Transactive memory system

1Wilailuk Rakbumrung, Premkamon Jankaweekool, Nuttavut Phonsri, Kanyamon Kanchanathaveekul


Effectual teamwork, information collaboration, and information innovation are termed as the compulsory origin of team performance and innovation in modern firms. In the recent era, social media is considerably altering the norms in the utilization of technology to assists information handling practices in teams. Simultaneously, the literary work reveals that TMS (Transactive memory system), which refers to a way in which members of a team exchange their distributed information and skills, is a vital element influencing team efficiency. Although, a very little study is done to evaluate the particular impact of social media in assisting the Transactive memory system for improving absorbency and information innovation ability (IIA) of the team, which in result may impact team innovative efficiency (TIE). Thus, to report this vacuum in literary work, a hypothetical model is proposed and verified. A data for survey gathered from 334 participants of 68 information working team revealing that social media utilization at their working time possesses productive associations with a Transactive memory system and both social media utilization at working time and Transactive memory system are productively associated with absorbency and IIA of a team. Outcomes additionally report that absorbency productively impacts IIA, and they both possess an immediate association with IIF. The current paper reveals that cautious investment in social media by a firm could increase meta-information of 'god only knows' under team. In the end, evaluating exclusive information alone is not appropriate. On the contrary, a firm should make sure exclusive information is considered to develop information to enhance IIF.


social media, TMS, absorbency, information innovation ability, team innovative efficiency.

Paper Details
IssueIssue 7