The role of technology-based CRM and knowledge management In increasing the opportunities of commercial banks to achieving a profits

1Aziza Tawfik Abdeghafar Elsayed, Mustafa Kamal Mustafa Aldo, Adam SmayanFayyadh Al-Mashhadani

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Abstract:

Objective of this research: To study the technology-based effect of CRM and improve opportunities for profit for commercial banks. And to determine the effect on the increase of commercial banks ' profitability of marketing knowledge management. This work would enhance empirical research into technology-based CRM and marketing information management in commercial banking, in particular in Iraq..Research results can help commercial banking develop effective marketing strategies, particularly commercial banking marketers. This investigation is a quantitative study. The work is conceived as a formal study (by the degree to which the research problem was crystallized) and as a causal study (by research purposes) using purposeful sampling and multiple regression analysis The data was analyzed using the SPSS research. Results show that the impact of technology-based CRM and information management are important in improving business banks ' opportunities to make a profit.

Keywords:

technology-based CRM, knowledge management, commercial banks, achieving a profits, opportunities

Paper Details
Month2
Year2020
Volume24
IssueIssue 4
Pages25-37