The Effect of Use Mobile Payment on Purchasing Decision Case Study: Link Aja

11Ni Putu Nurwita Pratami Wijaya, 2Sri Astuti P, 3Nugroho Hardiyanto

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Abstract:

The increasing interest in public spending has caused many companies to issue various types of forms of payment in mobile payment. One reason for the company to release products mobile payment is to provide services to its customers in terms of the ease of transactions. So the purpose of this study is to see the effect of the ease of transactions by using mobile payment on purchasing decisions. The research method used in this study is regression analysis. The data obtained comes from primary data which conducts field research in the form of interviews and questionnaires, and secondary data, namely by studying literature, archives, documents. The sample was distributed to 100% of respondents to mobile payment link users.

Keywords:

Purchase Decision, Mobile Payment, Link Aja

Paper Details
Month2
Year2020
Volume24
IssueIssue 2
Pages3529-3534