Design of the Business Intelligence Dashboard for Sales Decision Making

11Murnawan, 2Rosalin Samihardjo, 3Ucu Nugraha

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Abstract:

Business intelligence is a system that can help an executive or a decision-maker to analyze a fact that can become a value from a profit or sales from a different dimension. Business intelligence provides a data visualization usually in a form of graphics or charts that can help the decision-maker to make a decision. It can also help to do trend analysis and help make an indicator when the business is off the track. It can help the decision making a process like for item positioning and customer segmentation. The creation of a business intelligence dashboard can help PT. Inisiatif Mitra Mandiri to do the extensive analysis in order to make a decision such as sales performance monitoring, item positioning, and monitoring, and customer segmentation dashboard. Sales performance monitoring means that they can monitor the sales performance of a company and helping the executive to realize when their sales performance is off the track and need to be fixed. It gives a trend analysis about the sales and can help the executive to detect the losses. While item monitoring can be used to monitor the item in each site that is having high demand and can be used to plan for a placing and stocking the items on that site. For instance, executives can manage to make planning for item stocking on each site by looking to the previous years on which items are getting high demand. For customer segmentation, it can be used to determine a profitable customer that needs to be retained and it needs customer data from various dimensions that can help them to do the customer segmentation.

Keywords:

Design, Business Intelligence, Dashboard, Decision Making, Star Scheme

Paper Details
Month2
Year2020
Volume24
IssueIssue 2
Pages3498-3513