City Branding and City Tourism

11Intan W. Sakti, 2Vanessa Gaffar, 3Puspo Dewi Dirgantari

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Abstract:

A city can be seen from various perspectives, including tourist attraction as the ability to compete effectively in tourism with other cities. In Indonesia, cities have become tourist destinations which have undoubted advantages, although in this study the city did not have a "name reminder" as an alarm to open a description of the memory of a tourist city that had been visited in other words referred to as city branding . As we know, cities in Indonesia have the potential to become tourist cities, seen from a variety of local wisdom that is owned and it can help highlight the city. Besides other factors that influence include accommodation and tourism services, as well as city resources, such as architectural attractions, nature, and transportation availability.

Keywords:

Local Wisdom, City Branding, City Tourism

Paper Details
Month2
Year2020
Volume24
IssueIssue 2
Pages3401-3405