Analyzing Purchase Decision Process Online Shopping in Islamic Shari’a Perspective

11Intan W. Sakti, 2Ratih Hurriyati

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Abstract:

Online shopping has growth exponentially because of the technology. Thus can see in all aspects wether in economics, growth country and demographics features. This study highlight at purchase decision processes online shopping that focused on islamic material. Significantly growth of how to selling is having a vast demand wich is retailer and online shop began priority way to buy products, and this way is giving a big chance for the growth country also. Analyzing this processes will reveal how shari’a the business online shop from islamic point a view also in marketing knowledge.

Keywords:

Purchase Decision Processes, Islamic Shari’a

Paper Details
Month2
Year2020
Volume24
IssueIssue 2
Pages3396-3400