ANTECEDENTS OF BANK MANDIRI SYARIAH CUSTOMERS LOYALTY IN NORTH SUMATERA

1*Adelina Lubis, Ritha Dalimunthe, Yeni Absah, Beby Karina Fawzeea

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Abstract:

The purpose of this research is to determine the variables of corporate communication and trust that affects the customers loyalty.In this research,the corporate communication and trust used to measure the loyalty of Bank Mandiri Syariah customers in North Sumatera and this research is a development research from the previous research.This research was conducted by spreading questionnaires to 100 customers of Bank Mandiri Syariah in North Sumatera.The method of analysis is used multiple linear regression analyze and the hypothesis testing is used t test and F test.The conclusion of this research is the corporate communication and trust have a positive and significant effect towards the customers loyalty of Bank Mandiri syariah in North Sumatera.

Keywords:

Customers loyalty, Corporate communication, Customers trust

Paper Details
Month4
Year2020
Volume24
IssueSpecial Issue 2
Pages439-444

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