A Study on Customer Awareness and Factors Influencing the Overall Satisfaction Towards E-Banking Services with special reference to Virudhunagar District,Tamil Nadu, India
1Dr. Chandrasekar Thangavelu, Dr. Viji Rajesh
The banking system is back bone of nation and growth of economy. The banking sector in India has the enormous growth due to technological growth and the concept of digital India. The growth of technology switch customer from traditional banking system into E-banking system. The E-banking services gave the lot of changes and innovation in the banking industry. The new system or scheme always faces the problem in the market. The main problem is whether the customer aware about the E-banking services, concept cash less economy and digital India concept. So the present study is to understand the customer awareness and factors influencing the overall satisfaction towards of E-banking services with special reference to the Virudhunagar district, Tamil Nadu, India. The research is accomplished from the 225 sample through structure questionnaire. The standard statistical tool like Descriptive statistics, Chi-Square test, ANOVA, correlation and factor analysis have been used to extract the result. The study revealed that the female, illiterate people need more awareness towards E-banking facilities. The factors like technical, Accessibility of banking, behavior of Customer and motivational factor influence the E-banking Services.
E-banking, Customer awareness, Customer Satisfaction, Facilities, Technology.