IMPACT OF MERGER AND ACQUISITION OF BANKS ON CUSTOMERS AND IMPROVEMENTSIN E-SERVICES OF THE BANK: A CASE STUDY ON SBI-SBT MERGER

1Parvathy Devi Antharjanam, Reshmi Raj, Sandra Sumam D S, Abymon A

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Abstract:

Mergers and Acquisitions began in In India in the 18th century, still, it is widely used as a tool for corporate restructuring throughout India. This research paper evaluates the impact of SBI-SBT merger on customers and assessing the satisfaction and drawbacks of using recent banking technologies. This article uses a questionnaire to collect data from the customers and the data is analysed using SPSS and Percentage analysis. From customer’s point of view merger is successful but they still insist on improvements and slight reforms in the banking sector. SBI has remarked its global presence through better strength after the merger. It has now got abetter capital base and a strong control system. This study was to generate a general idea of how the upcoming mergers can be implemented with more effectiveness keeping in mind the assessed effects and drawbacks.

Keywords:

Merger and Acquisition, Banking Technologies, Customer Satisfaction.

Paper Details
Month5
Year2020
Volume24
IssueIssue 8
Pages10241-10249

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