A STUDY ON CONSUMER BUYING BEHAVIOR TOWARDS GOLD JEWELLERY - SPECIAL REFERENCE TO COIMBATORE CITY

1P. Sudhaker

2Dr. Sudhakar Madhavedi

3Trupti Makwane

4Sangeetha Padamati

1Kshatriya College of Engineering,
2Kshatriya College of Engineering
,
3Kshatriya College of Engineering
,
4Kshatriya College of Engineering

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Abstract:

The purpose of this study is to look at the shopping habits of Coimbatore residents when it comes to gold jewellery. The information was gathered using survey methodologies and a questionnaire with 120 respondents. Simple percentage analysis and likert scale analysis were employed in this project. Customers are willing to acquire gold ornaments, according to the findings of the study. The majority of customers are interested in Gold Loan. Only a discount on schemes is what the customer expects. These are some of the study's findings. As a result, the study showed that consumers are satisfied with their gold jewellery purchasing habits.

Keywords:

Consumers Behavior, Gold Jewellery, Coimbatore City

Paper Details
Month11
Year2019
Volume23
IssueIssue 6
Pages1903-1905

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