A STUDY ON THE CUSTOMER ATTITUDE TOWARDS INTERNET BANKING SERVICES WITH REFERENCE TO MAYILADUTHURAI.

Authors

  • P. BALASUBRAMANIAN Ph.D Research Scholar (PT), Department of Commerce, AVC College (Autonomous), Mannampandal, Mayiladuthurai-609305, Mayiladuthurai Author
  • Dr.K.KALIDOSS Assistant Professor, Department of Commerce, AVC College (Autonomous), Mannampandal, Mayiladuthurai-609305, Mayiladuthurai Author

DOI:

https://doi.org/10.61841/k7vdnx51

Keywords:

CustomerAttitude, Internet Banking, Banking Services, Banking Systems

Abstract

Internet banking services first come into view in the early 1990’s, when telephone banking, credit card and ATM services are three important applications. In the last decade, information system, databaseand other technologies are applied into services in the banking at various levels. The availability of e-banking services, internet facility is now conducted through a secure website operated by local banks and includes online enquiry, e- payments, e-transfer and the like.This article paper highlights that customer attitude towards internet banking services.

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References

1. Bismark Ameyaw and Eric Ashalley (2015), A study on Electronic Banking and Customer Satisfaction, volume 20, No. 2, p.12.

2. Dixit, N. and S. K. Datta (2010), Acceptance of E-Banking among Adult Customers: An Empirical Investigation in India, Journal of Internet Banking and Commerce, Volume 15, No. 2, p. 2

3. Geeta K. T. and V. Malarvizhi (4006), Acceptance of e-banking among customers, Volume 12, No. 1, pp. 78- 82.

4. Safeena , Rehmath (2014), Customer perspective on E-Business Value: A case study on Internet Banking

,Volume 1 , No. 1, p. 1.

5. Sharma, H. (2011), Banker’s Perspective on E-Banking, NJRIM, Volume 1, No. 1, p.1.

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Published

30.06.2020

How to Cite

BALASUBRAMANIAN, P., & KALIDOSS, K. (2020). A STUDY ON THE CUSTOMER ATTITUDE TOWARDS INTERNET BANKING SERVICES WITH REFERENCE TO MAYILADUTHURAI. International Journal of Psychosocial Rehabilitation, 24(6), 18373-18385. https://doi.org/10.61841/k7vdnx51