A STUDY ON CONSUMER BUYING BEHAVIOR TOWARDS GOLD JEWELLERY - SPECIAL REFERENCE TO COIMBATORE CITY
DOI:
https://doi.org/10.61841/f6ep8f48Keywords:
Consumers Behavior, Gold Jewellery, Coimbatore CityAbstract
The purpose of this study is to look at the shopping habits of Coimbatore residents when it comes to gold jewellery. The information was gathered using survey methodologies and a questionnaire with 120 respondents. Simple percentage analysis and likert scale analysis were employed in this project. Customers are willing to acquire gold ornaments, according to the findings of the study. The majority of customers are interested in Gold Loan. Only a discount on schemes is what the customer expects. These are some of the study's findings. As a result, the study showed that consumers are satisfied with their gold jewellery purchasing habits.
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References
1. A.Joshep Xavier and G.Kamalam 2015 “Buying Behaviour of Consumers towards Gold Jewellery in Madurai District, Tamil Nadu”
2. ShikhaPareek Joshi and Dr.HarshDwivedi 2016 “Buying Behaviour of Women Towards Gold Jewellery in Erode City, Tamil Nadu: A Journal of Composition Theory
3. www.allresearchjournal.com
4. www.conferenceworld.in
5. www.iosrjournals.org
6. www.theinternationaljournal.org
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