Active strategic information systems and their role in promoting Entrepreneurial Orientation: An Applied research in Iraqi Private Banks in Baghdad
DOI:
https://doi.org/10.61841/jbsp0898Keywords:
Strategic information systems, Active strategic information systems,, entrepreneurial orientation, entrepreneurship, Banking sector,, Iraqi private banks, dimensions of entrepreneurial orientation, city of Baghdad.Abstract
The purpose of the research is to answer the following question: Is it possible to strengthen the entrepreneurial orientation of the Iraqi private banks in the city of Baghdad in light of Active strategic information systems? In order to achieve the objectives of the research has developed a questionnaire designed for this purpose and then analysis has been tested in the Iraqi private banks in the city of Baghdad, so it was chosen (22) banks and commercial special in the city of Baghdad as a sample of research, the choice was based on the criterion of availability of information systems and strategic use In its banking industry, On the b(ASIS) of the scheme the default search, which takes into account the nature and dimensions of the relationships between the variables of Active strategic information systems represented by (open system, and human relations, internal processes, and the goal of rational) and the entrepreneurial orientation defined by (Innovativeness, and Pro-activeness, and Risk-taking, Competitive aggressiveness, and Autonomy) in the Iraqi private banks in the city of Baghdad, and guided by this scheme has sought research to test five hypotheses Head on the relationships of association and relationships influence between research variables so as to answer questions related to the problem of research and reach the goals set, so it has been tested using Some statistical methods, They’re: Kolmogorov-Smirnov test; Multicollinearity test; bivariate pearson correlation test; simple linear regression analysis, and interpretation coefficient (R2) The availability of Active strategic information systems and the entrepreneurial orientation appeared in the researched banks at high rates, as the sample answers to all questions related to these two variables or their sub-variables were highly consistent, and this indicates the astounding interconnectedness between their variables as they support one another in those banks. The strategic information systems variable at the total level or the level of its sub-variables also showed positive significant influence relationships at the level of (0.05) with the variable of the entrepreneurial trend and its sub-dimensions, and the percentage of these honest relationships constituted (100%) of the total.
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1- Showed answers respondents individuals owning the management of banks surveyed for (ASIS) and its applications, particularly in the side to help decision-makers to find the right questions to ask and to explore the hypotheses dominant and prevailing, and then turning the banks of the reactions to the acts.
2- The availability of the elements of an entrepreneurial orientation appeared in the researched banks, and this indicates the significant interdependence between its variables to support one of the other.
3- Shows that (ASIS) play a crucial role in building the pioneering approach, especially in the private banks that rely on the information sector. Despite this, banks may differ in their (SIS) required by the programs prepared for different strategies for managing they are (IS) and in various entrepreneurial orientation to achieve the best result.
4- The management of the surveyed banks understands the importance of Innovativeness as a necessity and a prerequisite for staying in the business field. However, it has a gray strategy in identifying paths for developing and innovating new services or for introducing changes in the technology used in the production and provision of services.
5- There is a tendency from the management of the researched banks towards adopting projects that carry a high risk in return for achieving high returns and returns.
6- The competitive initiatives taken by the private banks are somewhat inconsistent with the competitive reality in the sector, especially in light of the economic openness and the growing number of Arab and foreign banks operating in Iraq, and this is what keeps them from achieving market leadership in the banking sector.
7- The little engagement in the management of banks with market awareness and a limited role in the production and advancement of business and sector data represented Celia's readiness to deepen its customer-based activities.
8- The management of the surveyed banks pays excellent attention to recruiting various technologies and sources to collect information about the market to keep abreast of developments taking place in the business environment, but the process of employing this information was not in the right way to support its efforts in presenting differentiated offers in the Iraqi banking sector.
9- The pursuit of banks surveyed father to overcome the shortfalls and deficits, encouraged him a generation innovation initiatives and Pro-activeness, and reduce risks across the bank, which extend the Autonomy of those banks and strengthened the competitive aggressiveness.
10- Turns out the attention of the banks surveyed in all dimensions entrepreneurial orientation, to achieve Competitive aggressiveness, and especially in light of an age of technological progress and the explosion of knowledge and information revolution has become the base engine to push organizations around the world to switch to an educated organization.
11- It was found that human relations have an essential role in increasing the influence of strategic information systems in the entrepreneurial orientation. This guide to the availability of (ASIS) in the banks surveyed however it affects the strengthening of entrepreneurial orientation, but the perception of banks for the play of operations internal effectively and including serving its work, will guide these processes more and employ better towards the entrepreneurial orientation and strengthened, and the possibility of these sustain operations through continuity, and this gives an incentive for everyone to develop their abilities and the possibility of the accused, and otherwise, the banks will lose a substantial episode of entrepreneurial orientation, namely, The presence of individuals with genius brains as the most appropriate approach to facing future challenges.
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