Income Statement Pentacode Digital (Using Business Model Canvas)
DOI:
https://doi.org/10.61841/c8fc4f15Keywords:
business model, business model canvas, strategy, Penta code DigitalAbstract
This study aims to describe the business model in Pentacode Digital and its current strengths, weaknesses, opportunities, and threats in it to be able to propose a new business model canvas. The method used is the descriptive method. The methods used are qualitative methods and modelling. And technique of the data used by other interviews, a questionnaire, and observation. The results show that the picture of the business model now is nine blocks of the business model canvas. Pentacode Digital has a weakness in the block channels, revenue streams, and key activities. While Pentacode Digital has strengths in the cost structure, value propositions, customer relationships, key partnerships, and customer segments. The new business model for Pentacode Digital is by adding product content, optimizing channels, and increasing revenue streams
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