Factors Determine Purchase Intention of Green Product

Authors

  • Ihwan Susila 1Faculty of Economics and Business, Universitas Muhammadiyah Surakarta, Indonesia, Author
  • Setia F. Fitriani Faculty of Economics and Business, Universitas Muhammadiyah Surakarta, Indonesia Author
  • Anton A. Setyawan aculty of Economics and Business, Universitas Muhammadiyah Surakarta, Indonesia, Author
  • Syamsudin Faculty of Economics and Business, Universitas Muhammadiyah Surakarta, Indonesia, Author

DOI:

https://doi.org/10.61841/ss4jjj69

Keywords:

recycling participation, sociocultural, exposure, eco-labelling, personal, intention

Abstract

This study aimed to analysis the relationships between social influence, attitude, environmental knowledge, recycling participation, eco-labelling, environmental exposure, perceived value, and purchase intention of green products. Data was collected from 151 customers of cosmetics product, fashions, foods, motor cycles, fuels, and furniture in Indonesia through structured survey questionnaire. Data was analyzed based on multiple regression analysis. The results show indication of significant relationships between social influence, recycling participation, eco-labelling, environmental exposure, perceived value, and purchase intention of green products. However, customer’s intention to purchase green products were not identified to have significant relationship with attitude and environmental knowledge. The discussion present suggestions for researches and marketers with interest in consumers’ behavior in green product.

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Published

31.10.2020

Issue

Vol. 24 No. 8 (2020): 24 (8) 2020

Section

Articles

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How to Cite

Ihwan Susila, Setia F. Fitriani, Anton A. Setyawan, & Syamsudin. (2020). Factors Determine Purchase Intention of Green Product. International Journal of Psychosocial Rehabilitation, 24(8), 15516-15529. https://doi.org/10.61841/ss4jjj69