IMPACT OF MERGER AND ACQUISITION OF BANKS ON CUSTOMERS AND IMPROVEMENTSIN E-SERVICES OF THE BANK: A CASE STUDY ON SBI-SBT MERGER
DOI:
https://doi.org/10.61841/qhjwdb32Keywords:
Merger and Acquisition, Banking Technologies, Customer Satisfaction.Abstract
Mergers and Acquisitions began in In India in the 18th century, still, it is widely used as a tool for corporate restructuring throughout India. This research paper evaluates the impact of SBI-SBT merger on customers and assessing the satisfaction and drawbacks of using recent banking technologies. This article uses a questionnaire to collect data from the customers and the data is analysed using SPSS and Percentage analysis. From customer’s point of view merger is successful but they still insist on improvements and slight reforms in the banking sector. SBI has remarked its global presence through better strength after the merger. It has now got a better capital base and a strong control system. This study was to generate a general idea of how the upcoming mergers can be implemented with more effectiveness keeping in mind the assessed effects and drawbacks.
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References
1. Krishna Prasad Sharma (2018). The Impact of Merger and Acquisition on Customer Satisfaction in Post-Merger Phase in Banking Sector of Nepal. The journal of Nepalese business studies. 11(1), 57-69 DOI: https://doi.org/10.3126/jnbs.V11i1.24202
2. Dr Meenakshi Sharma, Ms. Tanvi Gaur & Ms. Yamini Bansal (2015). A Case Study on Customer Satisfaction level post-Merger & Acquisition (With special reference to ICICI Bank and Bank of Rajasthan), International Journal of Scientific Research,4(5), DOI:10.36106/ijsr
3. Goyal Krishnan, Joshi, Vijay (2011). Mergers in Banking industry of INDIA: some emerging issues., Asian Journal of Business and Management Sciences.1,157-165 URL: https://www.researchgate.net/publication/262144659_MERGERS_IN_BANKING_INDUSTRY_OF_IN DIA_SOME_EMERGING_ISSUES
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