TO CLICK BAIT OR NOT: DETECTING AND PREVENTING CLICK BAITS IN FACEBOOK
DOI:
https://doi.org/10.61841/k8qja344Keywords:
Click baits, Headlines, Facebook headlines, Online websites, Curiosity gapAbstract
Facebook has been evolved into a powerful tool for communication over recent years. To ensure monetary benefits, a new marketing strategy has been introduced and critiques named it click bait. With headlines designed to entice people to click for monetary benefits, click bait articles published by online news outlets have become a dominant form in Facebook. The aim of this study is to form a detection technique to detect and prevent click baits that appear on Facebook news feeds. The research also investigates the attitude of online readers towards click bait articles. For the analysis, two national acclaimed online websites having more than one million subscribers on their Facebook page were considered. To measure the degree of effects of click baits have on readers, a survey was also conducted. The findings shows that publishers are creating a curiosity gap in readers through their click bait headlines using different lexical techniques. The study also asserts that the use of click bait headlines results in negative effects on perceived credibility in the readers.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
