Opportunity of digital marketing in tourism sphere
DOI:
https://doi.org/10.61841/qnsnj637Keywords:
internet, digital marketing, e-mail marketing, display advertising, mobile marketing, social media marketing, lead generationAbstract
This article describes the opportunity of digital marketing in tourism sphere. Since the Internet as a medium of communication is constantly progressing and becoming more complicated, and at the same time, the possibilities of promoting a company in the virtual space are expanding, a need arose for a new direction in the structure of general marketing, which would write the features of achieving the goals of marketing on the Internet.
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