RATIONAL AND IRRATIONAL FACTORS AFFECTING ONLINE CONSUMER BEHAVIOUR

Online shopping is a type of electronic trade which permits consumers to straightforwardly purchase labor and products from a vender over the Internet utilizing an internet browser. Online shopping gives a genuine illustration of business insurgency. Web based business has simplified life and imaginative of individual and gatherings. Consumer behavior on online shopping is not the same as physical market where he/she approaches see the items online shopping destinations are quick supplanting customary or physical shops. Over, the years the trust of the clients for online shopping destinations has expanded significantly. The increment in the quantity of these locales on one hand has prompted a wild contest which means better and less expensive items for clients. Nonetheless, simultaneously clients have their protection concerns with regards to shopping online. Internet is changing the manner in which consumers shop and purchase labor and products and has quickly developed into a worldwide peculiarity. Technological factors like ensured quality, COD and offers are the significant explicit variables impacting client's mentalit ies toward online shopping. This paper endeavors to investigate the consumer behavior towards online shopping and the different variables impacting pattern of online shopping.