A STUDY ON PROFITABILITY ANALYSIS OF SELECTED COMMERCIAL VEHICLE COMPANIES IN INDIA

Profit is the result of excess of income over expenditure. A firm may generate income by way of selling goods and services to its customers. Thus, a sale is the main source of income for the firm. Hence, sales maximisation becomes an integral part of every firm. A firm can maximise its sales by satisfying its customers through supply of quality goods and services at affordable price. A firm generally follow strategic sales and marketing techniques to promote and increase its sales in the light of competitors. The commercial vehicle industry in India contributes substantially to the economic well-being of a nation. The industry caters employment opportunities to the more number of people and also fetches more foreign exchange to the Indian coffers. As such, it is a paramount importance to track the health of the industry. This is because, if the financial health of the industry is good, it is good for the nation too. One of the parameters to gauge the health of the industry is the profitability position. Keeping this in focus, the present study analyses the profitability position of commercial vehicle industry for last ten years i.e. from the year 2009-010 to 2018-19.