Exploring the relationship between Corporate Social Responsibility (CSR) and Organisational Profitability-A study of the UAE Manufacturing Industry
Sarwat Jahan, Ibrahim Alrajawy
Corporate social responsibility (CSR) is an important and strategic tool for an organisation to maintain its sustainability and creating a trustful and good image in the market as well as for their customers. The rationale of the CSR and organisation’s profitability is that all of the enterprises gain their benefits from the society that is why the organisations are required to return the benefits in other ways back to the society and the environment. This research is about examining the impact of Corporate Social Responsibility (CSR) on the organisation profitability, and the research shows that CSR has a positive impact on the organisation’s profit. The sample size for this research is 150, for conducting the survey from the employees of the UAE manufacturing industry, and the sample size is 10 for the interviews conducted from the mangers of the industry. Both primary and secondary sources of information are used and mix approach of qualitative and quantitative analysis is considered. The quantitative analysis for this research is based on the correlation, regression and descriptive analysis to show the link between the variables and the intensity of their relationship is also determined, and the qualitative research design is thematically analysed.