SOCIAL MEDIA ADDICTION IN RELATION TO PERSONALITY DIMENSIONS AMONG HIGHER SECONDARY STUDENTS

Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Social relationship is considered to be the most important component of human life. The information and communication technology expanded the areas of inter personal relationship. The aim of the study is to find out whether the personality dimensions’ effects Social Media addiction. The Social media using effects not only individual’s personal area, but also in their family, occupational and academic area. This study is very important to investigate the seriousness of Social Media addiction in the society nowadays, especially for adolescent in Higher Secondary school. This study can provide much information about Social Media addiction. Method: The study was used survey method and conducted 160 higher secondary school students with equal distribution of 80 girls, 80 boys. The sample was collected from various Government and Private schools and also included Rural and Urban areas. Social Networking Status Scale (SNSS) - Developed by Arslan and Kırık (2013) Eysenck Personality Questionnaire – Revised (EPQ – R) - Developed by Eysenck & Eysenck (1991) and Personal Information (General data) Form were used as data collection tools. Descriptive statistics like Arithmatic Mean, Media, Mode, Standard deviation, Skewness, Kurtosis and Pearson’s product moment coefficient of correlation, and also fisher’s Test were used to analyze the data. Result: The results of the study was correlation ‘r’ between Social Media Addiction and Psychotism among the higher secondary school students was 0.676., Social Media Addiction and Extroversion was 0.716 and Social Media Addiction and Neurotism was 0.636. The Social Media addiction of Boys and Girls as critical ratio is t=0.281, P > 0.05, Rural and Urban students as critical ratio is t=1.541, P > 0.05. and Govt. and Private Students as critical ratio is t=0.882, P > 0.05. It means that there is high relationship between Social Media Addiction with Personality Dimensions. Conclusion: Four Social media addictions significantly affect personality dimensions of the higher secondary school students.