Socio-cultural dimensions and impact Of the pavvurulun festival Of tuguegarao city, philippines
DOI:
https://doi.org/10.61841/wgtgks92Keywords:
Pav-vurulun Festival, ethinicity, sociocultural dimensionsAbstract
Festivals are one of the fastest growing forms of tourism. Festivals are rapidly They are becoming increasingly popular in rural areas as a means to revitalize local economies. The study aimed to identify the socio- economic dimensions and impacts of Pavvurulun Festival of Tuguegarao City, Philippines.
The Pav-vurulun festival is an annual event in Tuguegarao City that commemorates patronal fiesta. This is a week-long celebration in honor of St. Hyacinth. Pav-vurulun connotes coming together which allows members of the community to gather together and are enjoin to celebrate prestigious events.
This study generally aimed to identify the socio-cultural dimensions and impact of Pav-vurulunan Festival of Tuguegarao City. The festival have direct and indirect social, environmental and political and environmental impacts in the community. The benefits are intrinsic and extrinsic and had a large impact on the community’s growth and development. Interestingly, it showed that they consider that when the community benefits from the festival, they as members of the community also do. the The study pointed out that women dominated the participation in the said festival and most are youths. There were direct and indirect impacts on the community through the opportunities they provide for such as participation, skills development and volunteering.
It showed that most of the respondents belong to the female group and are young adults. The youths were also more exposed to the festival. The organizers were mostly volunteers and few of them were hired and received compensation in exchange of their services. Since most are voluntary, the organizing committee members believe that they truly benefited from the festival.
Possibly, new ideas and programs suited to the changing needs of the society is also recommended. Although, the study revealed an increased awareness of the culture, history and tradition of Tuguegarao City made possible by the festival, organizers must intensify their mechanisms on using the digital media in promoting festival and more programs and festivities must be displayed.
Downloads
References
[1] Andereck, K.,& Nyaupane, G. 2010. Exploring the nature of tourism and quality of life perceptions among residents. Journal of travel research, Volume 50, Issue 3: 248-260.
[2] Arcodia, C.,&Whitford, M. 2006. Festival attendance and the development of social capital. Journal of convention and event tourism, Volume 8, Issue 2: 1-18.
[3] Balduck,A., Maes, M.&Buelens.2011. The social impact of the Tourde France: comparisons of residents’ pre-and post-event perceptions. European sport management quarterly, Volume 11, Issue 2: 91-113.
[4] Brunt, P., & Courtney, P.1999. Host perceptions of socio cultural impacts. Annals of tourism research, volume 26, Issue 3: 493-515.
[5] Bull, C., &Lovell, J. 2007. The impact of hosting major sporting events on local residents : an analysis of the views and perceptions of Canterbury residents in relation to the Tour deFrance2007.Journal of sport and tourism, Volume 12 Issue 3-4: 229-248.
[6] Cecil, A., Fu, Y., Wang,S, &Avgoustis, S. 2008. Exploring resident awareness of cultural tourism and its impact on quality of life. European journal of tourism research, 1(1), 39-52.
[7] Dwyer,L.,&Forsyth, P. 2009. Public sector support for special events. Eastern economic journal, Volume 35: 481-499.
[8] Dwyer,L.,Forsyth, P., &Spurr, R. 2006. Assessing the economic impacts of events : a computable general equilibrium approach. Journal of travel research, Volume 45: 59-66.
[9] Esu, B.&Arrey, V. 2009. Tourists’ satisfaction with cultural tourism festival: a case study of Calabar carnival festival, Nigeria. International journal of business and management, Volume 4, Issue 3: 116-125.
[10] Field, A. P. 2009. Discovering statistic using SPSS (3rdedition). Thousand Oaks, CA: SAGE publications.
[11] Getz, D., Andersson, T.&Carlsen, J. 2010. Festival management studies: developing a framework and priorities for comparative and cross-cultural research. International journal of event and festival management, Volume 1, Iss 1: 29-59.
[12] Getz, D. 2010. The nature and scope of festival studies. International journal of event management research, Volume 5 Issue1: 1-47.
[13] Grosbois, D. 2009. Assessing the socio-cultural impact of special events: frameworks, methods, and challenges. Journal of tourism challenges and trends, Volume 2 Iss 2: 39-52.
[14] Gunsoy, E.,& Hannam,K. 2013. Festivals, community development and sustainable tourism in the Karpaz region of North Cyprus. Journal of Policy Research in Tourism, Leisure and Events, Volume 5, Issue 1: 81- 94.
[15] Hede, A. M. 2007. Managing special events in the new era of the triple bottom line. Event Management, Volume 11, Issue 1-2: 13-22.
[16] Kim, K., Uysal, M., &Sirgy, J. 2013. How does tourism in a community impact the quality of life of community residents? Tourism management, Volume 36: 527-540.
[17] Kim, W., &Walker, M. 2012. Measuring the social impacts associated with Super Bowl XLIII : Preliminary development of a psychic income scale. Sport Management Review, Volume 15:91-108.
[18] Liburd, J. &Derkzen, P. 2009. Emic perspectives on quality of life: the case of the Danish Wadden Sea Festival. Tourism and Hospitality Research, Volume 9, Issue 2: 132-146.
[19] Mola, F., Mohamed,B.,&Rad, N. 2011. Evaluation of adverse tourism impacts on culture of George Town, Penang. Sustainable tourism research cluster, Volume 31:204-212.
[20] Ozdemir, G., &Culha, O. 2009. Satisfaction and loyalty of festival visitors. Anatolia: an international journal of tourism and hospitality research , Volume 20 Issue 2,:359-373.
[21] Ozdemir, R. S., Topbas, S., &Louis, K. 2011. Public attitudes toward stuttering in Turkey: probability versus convenience sampling. Journal of fluency disorders, Volume 36: 262-267.
[22] Williams, P., & Elkhashab, A. 2012.Leveraging tourism social capital: the case of the 2010 Olympic tourism consortium. International journal of event and festival management. Volume 3, Iss. 3: 317-334.
[23] Wood, E. 2005. Measuring the economic and social impacts of local authority events. International journal of public sector management, Volume 18, Issue 1: 37-53.
[24] Woosnam, K. M., Van Winkle, C. M., &An, S. 2013. Conforming the festival social impact attitudes scale in the context of a rural Texas cultural festival. Event management, Volume 17: 257-270.
[25] Yolal, M., Cetinel,F., &Uysal, M. 2009. An examination of festival motivation and perceived benefits relationship: Eskiehir International Festival. Journal of convention and event tourism,Volume 10, Issue 4: 276-291.
[26] Yong, A.,&Pearce, S. 2013. A beginner’s guide to factor analysis: focusing on exploratory factor analysis. Tutorials in quantitative methods for psychology, Volume 9, Issue 2: 79-94.
Downloads
Published
Issue
Section
License

This work is licensed under a Creative Commons Attribution 4.0 International License.
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
