ECOTOURISM FOR CITY BRANDING STRATEGY: PERSPECTIVE FROM FIVE CITIES IN INDONESIA

Authors

  • Eli Jamilah Mihardja Universitas Bakrie, Jakarta Author
  • Tuti Widiastuti Universitas Bakrie, Jakarta Author
  • Prima Mulyasari Agustini Universitas Bakrie, Jakarta Author
  • B.P. K Bintoro Universitas Bakrie, Jakarta Author

DOI:

https://doi.org/10.61841/231qhx97

Keywords:

ecotourism, city branding strategy, destination branding, sustainability development, city identity.

Abstract

 Ecotourism could be a program that can support sustainable development. Ecotourism can be an effort to maintain and increase participation of nature conservation and the welfare of local residents. However, ecotourism as a city branding rarely been found. This research explores the potential opportunities for ecotourism as a city branding strategy. Data was collected by document analysis, in-depth interviews, focus group discussions, as well as the observation of the five cities in Indonesia in the period 2018-2019. The results showed that despite having unique and abundant natural potential, ecotourism was not chosen as a priority to be developed as a city branding. There are obstacles to developing ecotourism and implementing it as a city branding strategy derived from the preferences of stakeholders and the practical interests of city managers.

 

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References

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Published

30.11.2020

Issue

Vol. 24 No. 9 (2020): 24 (9) 2020

Section

Articles

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How to Cite

Mihardja, E. J., Widiastuti, T., Agustini, P. M., & Bintoro, B. K. (2020). ECOTOURISM FOR CITY BRANDING STRATEGY: PERSPECTIVE FROM FIVE CITIES IN INDONESIA. International Journal of Psychosocial Rehabilitation, 24(9), 1386-1405. https://doi.org/10.61841/231qhx97