THE PSYCHOGRAPHIC DIMENSIONS OF INVESTORS AND THEIR RISKY INVESTMENT CHOICE

Authors

  • Balaji Kanagasabai Doctoral Student, Department of Management Studies, University of Madras. Author
  • Dr. Vaneeta Aggarwal Assistant Professor, Department of Management Studies, University of Madras. Author

DOI:

https://doi.org/10.61841/gqfnqx34

Keywords:

Behavioural Finance, Personality traits, risky investment choice.

Abstract

The main aim of this research study is to find the relationship between the investors’ significant psychographic dimension, personality typology and risky investment choices. The Bailard, Biehl and Kaiser five- way model factors are used as the independent variables for this study and the dependent variable is the risky investment choice. Data are collected from postgraduate finance students and analysed using JASP. The findings reveal that the adventurer and celebrity investors are having a significant and positive relationship with the risky investment choice. This study is useful for individual investors to understand themselves, financial advisors to design the portfolio according to the psychographic nature of the clients.

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References

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Published

30.06.2020

Issue

Vol. 24 No. 6 (2020): 24 (6) 2020

Section

Articles

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How to Cite

Kanagasabai , B., & Aggarwal , V. (2020). THE PSYCHOGRAPHIC DIMENSIONS OF INVESTORS AND THEIR RISKY INVESTMENT CHOICE. International Journal of Psychosocial Rehabilitation, 24(6), 17873-17877. https://doi.org/10.61841/gqfnqx34