PANIC HIRING HACKS FOR START- UPS: LESSON FROM A FORTUNE 500 COMPANY
DOI:
https://doi.org/10.61841/b690z282Keywords:
Start-Ups, War for Talent, Panic Hiring, Employer BrandingAbstract
The study articulates the current difficulty in hiring faced by small-sized businesses and start-ups, emphasizing more focus on practices to attract and retain the right talents. The article also discusses the candidate’s perception to join an organization, the challenges that small-sized companies and start-ups face in attracting talent. The main reason for panic hiring among small companies is the war for talent. Fortune companies always have an edge over other companies as they hold a brand name. To resolve such situations different approaches of employer branding are brought to light and how it is developed over a period of time. Therefore the study brings out ways to resolve panic hiring. The outputs of a research study regarding hiring strategies and retention strategies of successful fortune 500 company are reported in the paper. The study emphasizes that Employer branding has a strong relationship with its Recruitment Policies and HR Practices
.It is very interesting to note that the systems prevailing in an organization is important whereas individual traits have no concern with employer branding .Though a company is a start-up it should formulate clear cut policies in order to prevent panic hiring .
Downloads
References
1. Chambers, Elizabeth G.; Foulon, Mark et.al. (1998) The War For Talent, The McKinsey Quarterly, Summer.
2. Hamilton (2000) The Panic Over Hiring, Business Week No.3675, pp EB130-EB132.
3. Kristin Backhaus & Surinder Tikoo (2004) Conceptualizing and researching employer branding, Career Development International, Vol. 9 No. 5, pp. 501-517.
4. Kucherov Dmitry and Zamulin Andrey (2016) Employer Branding Practices for young talents in IT Companies( Russian experience), Human Resource Development International, Vol. 19 No. 2, pp. 178- 188.
5. Pavitra.K.H (2018) Employer Branding Approach and Student Preference of Employer in Campus Placements, IUP Journal of Brand Management Vol.15 No. 4, pp. 30-46.
6. Rajini.G and Krithika.M (2017), ‘Risk Factors Discriminating Online Metropolitan Women Shoppers
:A behavioural Analysis’,The International Journal of Cyber Behavior,Psychology and Learning,Vol.7,No.1, pp 52-64
7. Sommer Luise Paulin, Sven, et.al. (2017) War for Talents - How perceived organizational innovativeness affects employer attractiveness, R&D Management Vol. 47 No. 2 ,12p.
8. Tim Ambler & Simon Barrow (1996) The Employer Brand, Journal of Brand Management, Vol. 4 No. 3
9. https://www.cnbc.com/2019/06/11/amazon-beats-apple-and-google-to-become-the-worlds-most- valuable-brand.html
10. https://www.prnewswire.com/in/news-releases/amazon-india-emerges-as-the-country-s-most-attractive- employer-brand-followed-by-microsoft-india-randstad-employer-brand-research-2019-820763309.html
11. https://www.thehindu.com/business/Industry/cognizant-says-it-will-hire-over-23000-students-in- 2020/article29909818.ece
Downloads
Published
Issue
Section
License

This work is licensed under a Creative Commons Attribution 4.0 International License.
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.