The Effect of Retail Service Quality on Customer Loyalty: The Mediating Role of Customer Satisfaction and Trust

Authors

  • Ahasanul Haque Department of Business Administration, International Islamic University Malaysia,Box. No. 10, 50728, Kuala Lumpur Malaysia Author
  • Naila Anwar Post-graduate Research FellowDepartment of Business Administration, International Islamic University MalaysiaBox. No. 10, 50728, Kuala Lumpur Malaysia Author
  • Suharni Maulan Department of Business Administration, International Islamic University MalaysiaBox. No. 10, 50728, Kuala Lumpur Malaysia Author
  • Kalthom Abdullah Department of Business Administration, International Islamic University MalaysiaBox. No. 10, 50728, Kuala Lumpur Malaysia Author
  • Arun Kumar Tarofder Faculty of Business Management and Professional Studies Management and Science University Malaysia, Seksyen 13, 40150 Shah Alam, Selangor, Malaysia Author

DOI:

https://doi.org/10.61841/wbcj4229

Keywords:

Retail Service Quality,, Customer Satisfaction, Trust, Loyalty, Malaysia

Abstract

Intense competition within the retail industry made it vital to gain a clear understanding regarding the factors that affect customer loyalty towards retailers. It is utmost important for retailers to sustain their prominence through enhancing their base of loyal customers. Keeping this issue in mind, the present study aspires to investigate the factors that are responsible for building customer loyalty. Specifically, it attempts to investigate the effect of retail service quality on customer loyalty through the mediating effects customer satisfaction and trust. Therefore, a conceptual framework was constructed based on a review of prior studies. Afterwards, primary data were collected from Klang Valley, Malaysia, through the dissemination of self-administered questionnaires. Later on, SPSS and SEM were used for analysing the collected data. The results disclosed that retail service quality has a significant effect of customer satisfaction, trust and customer loyalty. At the same time, the effect of retail service quality on customer loyalty is mediated by customer satisfaction and trust and trust mediates the effect of customer satisfaction on customer loyalty. The findings of this study would aid retail managers in strategizing accordingly. It would also be an important addition to literature as well as help future researchers in furthering the current research.

 

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Published

30.06.2020

Issue

Vol. 24 No. 6 (2020): 24 (6) 2020

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Articles

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How to Cite

Haque, A., Anwar, N., Maulan , S., Abdullah , K., & Tarofder, A. K. (2020). The Effect of Retail Service Quality on Customer Loyalty: The Mediating Role of Customer Satisfaction and Trust. International Journal of Psychosocial Rehabilitation, 24(6), 12625-12640. https://doi.org/10.61841/wbcj4229