“Green Products a Myth or Worth: An Indian Consumer Perspective”
DOI:
https://doi.org/10.61841/vw95h613Keywords:
Green Products, Consumer Behaviour, Purchase Decisions, SustainabilityAbstract
According to sustainability goals of the United nation's everyone on the globe is concerned about environmental friendly practices in the Retail industry, especially for products designing, packaging, consumption, mode of advertising and so on. This study is an attempt to focus on these research questions: Firstly, How Indian Consumers are influenced to use green products? Secondly, Suggesting the suitable policy measures to increase green purchase in India. This is a conceptual paper to reviewvarious researchers findings on consumers perception or understanding the buying behaviour of Indian consumers and also with this article author(s) emphasized on finding critical factors that lead to purchase decisions by referring to existing literature review from year (2005 to 2019) . Secondary data is used in this study from various authentic sources like scopus indexed journals, UGC care listed journals, central government data and published news reports of UN conferences and Global seminars. Significance of this study is to determine the Indian mindset towards green consumption and also finding the critical factors influencing the purchase decision. To achieve sustainable growth, it is very important for the citizens of every country to follow the green practices.
Downloads
References
1. https://m.economictimes.com/news/company/corporate-trends/
2. Chaudhry R. and Bisai S. (2018). "Factors influencing green purchase behavior of Millennials in India", Management of Environmental Quality: An International Journal, Vol. 29 (5) pp. 798-812.
3. Emerald Publishing Limited https://doi.org/10.1108/MEQ-02-2018- 0023
4. Samla Aarthi and Patel M.K (2018). “Green Marketing in India”, International Journal of Engineering Technology Science and Research (IJETSR), Vol 5 (1), pp 739-748. ISSN. 2394-3386
5. Kataria Arti , Kataria Akansha et al (2013). "Factors affecting green purchase behavior: An in depth study on Indian consumers" Journal of Management Research, Vol. pp. 15–41.
6. N. Divya Priyadarshini, S. V. (2019). Consumer Awareness towards Green Products and Its Impact. International Journal of Research and Innovation in Social Science(IJRISS) , |Volume III, Issue X, October 2019|ISSN 2454-6186.
7. Faizan Zafar Sheikh, A. A., & Bilal, A. a. (2014). "Consumer Green Behaviour Toward Green Products and Green Purchase Decision" INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY SCIENCES AND ENGINEERING, VOL. 5(9).
8. Shamsi, M. S., & Siddiqui, Z. S. (2017). Green product and consumer behavior: An analytical study. Pertanika Journal of Social Sciences and Humanities, 25(4), 1545–1554.
9. Vishnu Nath, R. K. (2012). Green behaviors of Indian consumers. IJRMEC Volume2, Issue 11 (November- 2012) ISSN: 2250-057X .
10. Bhatia, M., & Jain, A. (2013). Green Marketing: A Study of Consumer Perception and Preferences in India. Electronic Green Journal, 1(36). Retrieved from https://escholarship.org/uc/item/5mc39217
11. Rajyalakshmi Nittala(2014). “Green Consumer Behavior of the Educated Segment in India”. Journal of International Consumer Marketing, 26:138–152, 2014 |ISSN: 0896-1530.
12. Bhatia, M., & Jain, A. (2017). Development of multi-item measurement scale for green consumer behaviour. International Journal of Society Systems Science, 9(3), 199. https://doi.org/10.1504/ijsss.2017.087434
13. Joshi, Y., & Rahman, Z. (2015). Factors Affecting Green Purchase Behaviour and Future Research Directions. In International Strategic Management Review (Vol. 3, Issues 1–2). Holy Spirit University of Kaslik. https://doi.org/10.1016/j.ism.2015.04.001
14. Kapoor, R., Singh, A. B., & Misra, R. (2019). Green Cosmetics - Changing Young Consumer Preference and Reforming Cosmetic Industry. International Journal of Recent Technology and Engineering, 8(4), 12932–12939. https://doi.org/10.35940/ijrte.d6927.118419
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
