Negotiating the Needs and Readiness of Pondok Warga Emas as an Islamic Tourism Destination in Malaysia

Authors

  • Norhayati Rafida Faculty of Leadership and Management, Universiti Sains Islam Malaysia, Bandar Baru Nilai, 71800, Nilai, Negeri Sembilan, Malaysia, Author
  • Norailis Faculty of Economics and Muamalat, Universiti Sains Islam Malaysia, Bandar Baru Nilai, 71800, Nilai, Negeri Sembilan, Malaysia, Author
  • Siti Zubaidah aculty of Leadership and Management, Universiti Sains Islam Malaysia, Bandar Baru Nilai, 71800, Nilai, Negeri Sembilan, Malaysia, Author
  • Norfaizah Nadhrah Program of Communication and Media, Widad College, BIM Point,Bandar Indera Mahkota, 25200 Kuantan, Pahang, Malaysia Author
  • Noor Azrina Y 5Faculty of Leadership and Management, Universiti Sains Islam Malaysia, Bandar Baru Nilai, 71800, Nilai, Negeri Sembilan, Malaysia, Author

DOI:

https://doi.org/10.61841/gs3vab68

Keywords:

Negotiation, Needs, Readiness, Pondok Warga Emas, Islamic Tourism

Abstract

Since 1985, Malaysia has become a popular tourist destination and experienced consistent annual growth in foreign tourist. In parallel with the growth of Islamic tourism destinations, this study views Pondok Warga Emas (senior homes) (PWE) as a business opportunity for Islamic tourism in Malaysia. PWE has been increasing in number and demand, which leads to the question: to what extent can PWE become an Islamic tourism destination in Malaysia? What are the potential needs and readiness level of PWE? This study thus identifies the needs and assesses the readiness of PWE as an Islamic tourism destination in Malaysia. A qualitative approach is employed and data are obtained through in-depth interviews with the management of PWE and travel agencies that are randomly chosen from Selangor, Kelantan, Kedah, Johor and Perak. The collected information is analyzed using content and framing analysis. The needs are found to be emphasized on shariah compliance, tour packages and Islamic tourism itself, while the readiness refers to the content, fees, authority/monitoring and use of social media for marketing purposes. A further examination is suggested to include foreign tourists and publics on the potential marketability of PWE as an Islamic tourism destination in Malaysia.

 

Downloads

Download data is not yet available.

References

1. Aditya. (2017). Report : Malaysian Travel Trends 2017 (Issue 19 JUne 2017). https://vase.ai/resources/report-malaysian-travel-trends-2017/

2. Alfredson, T., & Cungu, A. (2008). Negotiation Theory and Practice A Review of the Literature. In FAO Policy Learning Programme. https://doi.org/10.1111/j.1571-9979.1990.tb00562.x

3. Aniza, Z. (2019, February 8). Masjid pelancongan. Harian Metro, (Santai). https://www.hmetro.com.my/santai/2019/02/420808/masjid-pelancongan

4. Aruma, E. O., & Hanachor, M. E. (2017). 'Abraham Maslow’s hierarchy of needs and assessment of needs in community development'. International Journal of Development and Economic Sustainability, 5(7), 15–27.

5. Battour, M. (2011). The impact of Islamic attributes of destination on tourists’ motivation, satisfaction and destination loyalty. [Universiti Malaya]. http://studentsrepo.um.edu.my/3216/

6. Battour, M., & Ismail, M. N. (2014). The Role of Destination Attributes in Islamic Tourism. SHS Web of Conferences, 12, 1–8. https://doi.org/10.1051/ shsconf /201412010 77

7. Benson, S. G., & Dundis, S. P. (2003). 'Understanding and motivating health care employees : integrating Maslow ’s hierarchy of needs , training and technology'. Journal of Nursing Management, 11, 315–320.

8. Caldito, L. A., Dimanche, F. De, & Ilkevich, S. (2015). Tourist Behaviour and Trends. In F. Dimanche & L. A. Caldito (Eds.), Tourism in Russia: A Management Handbook (Issue September 2015, pp. 101– 132). Emerald Group Publishing Limited.

9. Camilleri, M. A. (2018). The Tourism Industry : An Overview. In Travel Marketing, Tourism Economics and the Airline Product (pp. 3–27). Springer Nature. https://doi.org/10.1007/978-3-319-49849-2

10. Chen, C. C., Petrick, J. F., & Shahvali, M. (2016). 'Tourism experiences as a stress reliever: Examining the effects of tourism recovery experiences on life satisfaction'. Journal of Travel Research, 55(2), 150–

160. https://doi.org/10.1177/0047287514546223

11. Chin Chiu, Y., Chye Jin, Y., Lee Sen, X., & Liew Wen, Y. (2017). Travel Motivation among Muslim Tourists in Malaysia (Issue April).

12. De Dreu, C. K. W., Beersma, B., Steinel, W., & Van Kleef, G. A. (1996). The psychology of negotiation: Principles and basic processes. In A. W. Higgins, E. T., & Kruglanski (Ed.), Social Psychology: Handbook of Basic Principles (pp. 608–629). Guilford Press. http://www.researchgate.net/publication/232513754_The_psychology_of_negotiation_Principles_and_ basic_processes/file/79e4150c5c5c62939a.pdf%5Cnhttp://psycnet.apa.org/psycinfo/2007-11239-026

13. Department of Statistics Malaysia. (2019). Current Population Estimates, Malaysia, 2018-2019 (Issue July). https://www.dosm.gov.my/v1/index.php?r=column/pdfPrev&id=aWJZRkJ4UEdKcUZpT2tVT090Snp ydz09

14. Division Strategic Planning (Ed.). (2018). Tourism Malaysia Integrated Promotion Plan 2018 - 2020. Strategic Planning Division, Minsitry of Tourism and Culture Malaysia. https://www.tourism.gov.my/activities/view/tourism-malaysia-integrated-promotion-plan-2018-2020

15. Duman, T. (2011). Value of Islamic tourism Offering : Perspectives from the Turkish experience. World Islamic Tourism Forum (WITF 2011), July.

16. Eliashberg, J., Lilien, G. L., & Kim, N. (1994). Marketing Negotiations : Theory, Practice and Research Needs (Issue January 2012).

17. Fahim, S. T., & Dooty, E. N. (2014). 'Islamic Tourism : In the Perspective of Bangladesh'. Global Journal of Management and Business Research : Real Estate Event and Tourism Management, 14(1), 21–26.

18. Jafari, J., & Scott, N. (2014). Annals of Tourism Research Muslim world and its tourisms. Annals of Tourism Research, 44, 1–19. https://doi.org/10.1016/j.annals.2013.08.011

19. Kasmiah, M. (2019, January 29). Embrace Ageing. https://www.nst.com.my/lifestyle/heal/2019/01/455453/embrace-ageing

20. Kessler, K. (2015). 'Conceptualizing Mosque Tourism : A central feature of Islamic and Religious Tourism . Conceptualizing Mosque Tourism : A Central Feature of Islamic and Religious Tourism'. International Journal of Religious Tourism and Pilgrimage Volume, 3(2). https://doi.org/https://doi.org/10.21427/D7RB0G

21. Long, B. S. (2016). 'Collective bargaining as the negotiation of competing stories: Implications for leadership'. Journal of Strategic Contracting and Negotiation Collective, 2(1), 166–181. https://doi.org/https://doi.org/10.1177/2055563616669741

22. Mahadewi, N. M. E., & Che, M. P. (2017). Rural tourism development through tourist village destination in Badung regency - Bali. 3rd World Conference on Business Management - WCBM 2017. https://www.researchgate.net/publication/318670720_RURAL_TOURISM_DEVELOPMENT_THRO UGH_TOURIST_VILLAGE_DESTINATION_IN_BADUNG_REGENCY_-_BALI/citations

23. Maslow, A. H. (1954). Motivation and Personality (1st ed.). New York, NY: Harper. https://books.google.com.my/books?id=DVmxDwAAQBAJ&printsec=frontcover&source=gbs_ge_su mmary_r&cad=0#v=onepage&q&f=false

24. Md. Anowar, H. B., Chamhuri, S., Ismail, S. M., & Islam, R. (2011). 'Potentials of Islamic Tourism : A Case Study of Malaysia on East Coast Economic Region Potentials of Islamic Tourism : A Case Study of Malaysia on East Coast Economic Region'. Australian Journal of Basic and Applied Sciences, 5(6), 1333–1340.

https://www.researchgate.net/publication/235660251_Potentials_of_Islamic_Tourism_A_Case_Study_ of_Malaysia_on_East_Coast_Economic_Region

25. Muhamad, N. S. adah, Sulaiman, S., Adham, K. A., & Said, M. F. (2019). 'Halal tourism: Literature synthesis and direction for future research'. Pertanika Journal of Social Sciences and Humanities, 27(1), 729–745.

26. Murphy, P., Pritchard, M. P., & Smith, B. (2000). The destination product and its impact on traveller perceptions. Tourism Management, 21(February 2000), 43–52. https://doi.org/10.1016/S0261- 5177(99)00080-1

27. Niles, W. J. . and, & Marcellino, P. A. . (2004). 'Needs based Negotiation: A promising practice in school collaboration'. Teacher Education and Special Education: The Journal of the Teacher Education Division of the Council for Exceptional Children, 27(4), 419–432. https://doi.org/10.1177/088840640402700409

28. Noor Hafizah, A. H. (2020). Usia Emas. MyHealth. http://www.myhealth.gov.my/usia-emas/

29. Nur Syafawani Yusoff. (2017). Proses pembangunan institusi pondok di Kelantan. Skudai, Johor: Universiti Teknologi Malaysia.

30. Scheurell, L. (2018). The Organizational Hierarchy of Needs. https://www.xtivia.com/organizational- hierarchy-needs/

31. Siti Anis, L. (2015). Concept of Islamic Toursim in Malaysia. Universiti Putra Malaysia.

32. Sunlu, U. (2003). Environmental impacts of tourism. In D. Camarda & L. Grassini (Eds.), Local Resources and Global Trades: Environments and Agriculture in the Mediterranean Region (pp. 263– 270). CIHEAM.

33. Thompson, L. L., Wang, J., & Gunia, B. C. (2010). Negotiation. Annual Review Psychology, 61, 295–

320. https://doi.org/10.4135/9781452281988.n13

34. Zhu, W., & Lu, D. (2019). A study on the factors and enhancement strategies of environmental responsibility of eco-tourists. IOP Conference Series: Earth and Environmental Science, 242(2019). https://doi.org/10.1088/1755-1315/242/5/052012

Downloads

Published

30.06.2020

Issue

Vol. 24 No. 6 (2020): 24 (6) 2020

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

You are free to:

  1. Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
  2. Adapt — remix, transform, and build upon the material for any purpose, even commercially.
  3. The licensor cannot revoke these freedoms as long as you follow the license terms.

Under the following terms:

  1. Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
  2. No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

Notices:

You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .

No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.

How to Cite

Rafida, N., Norailis, Zubaidah, S., Nadhrah, N., & Y, N. A. (2020). Negotiating the Needs and Readiness of Pondok Warga Emas as an Islamic Tourism Destination in Malaysia. International Journal of Psychosocial Rehabilitation, 24(6), 10862-10876. https://doi.org/10.61841/gs3vab68