“INTERNATIONAL MARKETING STRATEGIES OF MSME’s-WITH SPECIAL REFRENCE WITHEXPORTING FIRMS”

Authors

  • Sunil Kumar Assistant Professor, Institute of Business Management, GLA University, Mathura Author
  • Dr. Prince Dubey Assistant Professor, Institute of Business Management, GLA University, Mathura Author
  • Dr. Mohd Imran Siddiquei Assistant Professor, Institute of Business Management, GLA University, Mathura Author
  • Syed Mohd Muneeb Assistant Professor, Institute of Business Management, GLA University, Mathura Author

DOI:

https://doi.org/10.61841/2mf5yr96

Keywords:

International marketing strategies, export, small scale industries

Abstract

Purpose-The intent of this paper is to spotlight the marketing strategies of Micro, Small and Medium scale exporting firms to identify the factors related to the international marketing in Indian context as well as to identify most dominating constituent factors of international marketing strategy.

Design/Methodology/Approach- In the present study we have used convenience sampling in order to get more insight about the research issue in the concern context. In our study there are 48 respondents who are SMEs exporters where SMEs of Leather 25 and Glass 23.In sample units, we concern to Exporters to get the response by mangers, directors, assistance managers or any person who relate to the export control process and used factor analysis.

Findings- In research we had studied the marketing strategies of the exporting firms to take decision in the regard of exporting and found factors which helps MSME’s to export their products in international market.

Originality/Value- Notable number of research and surveys has been conducted on marketing strategies of different firms but MSME’s are the base for economic development and have a major share in providing employment as well as they covers a huge part of exports through various marketing strategy

 

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References

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Published

30.06.2020

Issue

Vol. 24 No. 6 (2020): 24 (6) 2020

Section

Articles

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How to Cite

Kumar, S., Dubey, P., Siddiquei, D. M. I., & Muneeb, S. M. (2020). “INTERNATIONAL MARKETING STRATEGIES OF MSME’s-WITH SPECIAL REFRENCE WITHEXPORTING FIRMS”. International Journal of Psychosocial Rehabilitation, 24(6), 10267-10277. https://doi.org/10.61841/2mf5yr96