ANALYSIS OF TOURISM PERCEPTION USING THE IMPORTANCE PERFORMANCE ANALYSIS METHOD TOWARD JAYAGIRI HIKING TRAIL BANDUNG
DOI:
https://doi.org/10.61841/f1xrav08Keywords:
Hiking Jayagiri, Perception, Importance performance analysis, Tourist satisfactionAbstract
The geographical location of Bandung which is surrounded by mountains has become an exotic tourist destination for local and foreign tourists. But a tour package offered to tourists who have an interest in hiking to explore the mountains of Bandung is relatively rare. Whereas the prospect of tourism in the form of ecotourism like that is quite a lot of devotees from both local and foreign tourists. In this case the Jayagiri Bandung hiking trail has not been maximally satisfying the desires of hiking tourists, it is necessary to analyze what influential factors are analyzed through Importance Performance Analysis (IPA). This analysis method is to find which elements are considered important by tourists, so that suggestions and conclusions can be drawn for the further development of Jayagiri hiking tours. This research produced an analysis that there are still many deficiencies that can reduce the experience of tourists in hiking trips, including hiking posts and adequate information boards, stalls to buy food, and the absence of public toilets. This needs special attention to be able to provide a good traveling experience and make tourists decide to repeat hiking again in Jayagiri, while from the gap analysis between satisfaction and interests it can be seen that the facilities or services of the Jayagiri hiking trail have not exceeded tourists' expectations.
Downloads
Published
Issue
Section
License
Copyright (c) 2020 AUTHOR
This work is licensed under a Creative Commons Attribution 4.0 International License.
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
