A Study on Consumer Buying behavior towards online shopping at Marwar Region (Rajasthan)
DOI:
https://doi.org/10.61841/tk0hqt13Keywords:
B2C(business to consumers), Buying Behaviour, Consumer SatisfactionAbstract
This article analyse consumer buying for onlineshopping. In this study we would like to find the characteristics of
the purchasing behavior of consumers shopping online. According to discussion on buying behavior of consumers
regarding shopping onlinewas studied via internet using different socio- economic variables. Thiswill certainlyassist
all consumer based researchers toidentify with the driving factors behind purchaseapproach of consumers and
objective to buy on the web browser andobservations of consumers concerningeasinessof exercise andworth
fullness. An online display shows the physical resemblanceof buying products plus services from an internet
superstore and this process of purchasing is called B2C onlineshopping.
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References
1. Research gate “Consumer behavior towards online shopping”, accessed on 12 January 2020,
2. Isor journals “Consumer behavior journals”, accessed on 20 January 2020,
3. Saillaja.VIJSR.ISSN(online) : 2319-7064 –A study on two wheeler market segmentation and
strategy in India.
4. Miller, T. W. (2001) Can We Trust Data of Online Research? Marketing Research, Chicago, 13,
pp.26-3.
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