ORGANIZATIONAL TRANSFORMATIONAL INITIATIVE: HOW ORGANIZATIONAL TRANSFORMATION IN TELECOM SECTOR ALONG WITH OPERATING MODEL & NEW ORGANIZATIONAL BLUEPRINT HELPS TO ACHIEVE THE REQUIRED CHANGE
DOI:
https://doi.org/10.61841/e55hqr81Abstract
The telecommunication sector around the world has gone through the dramatic changes since 1980 due to various technological advancement and consumers now understand this as both product and services. Apart from voice and SMS, it has also a wide range of products like mobile money, virtual payment, digital commerce, over the top (OTT) social networking applications, virtual credit card, live video streaming, etc.
The new 5G implementations will bring faster data ingestion and the streaming data flow will contribute to huge data growth by 2020. The Telecom Cloud adoption will help companies to stay connected to the world with minimal hardware cost. Also, nowadays almost similar price plans are offered by the telecom service providers and as a result, it cannot be the only differentiator when ARPU is declining and subscriber growth is slowing down.
Figure 1: (*source - The Indian Telecom Services Performance Indicators January – March 2019) Different research in Industry reveals that although many transformation programs have undertaken in different service organizations across the globe but the benefits are low as compared to the expectations. This paper tries to clarify why despite being taken all the necessary steps the expected change is still elusive in the telecom service organization. The proposed theory is how and what parameters are required to design a proper target operating model with new organizational blueprint to run the change to get the full potential of the transformational program. It also consider what factors are important to acieve the goal for a service delivery organization.
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References
1. How to beat the transformation odds. Mckinsey & Company 2015
2. 4 Tips for Managing Organizational Change by Greg Satell, August 27, 2019, HBR
3. The Self-Tuning Enterprise by Martin Reeves, Ming Zeng, Amin Venjara, June 2015 Issue, HBR
4. The Reinvention Imperative by Miles D. White November 2013 Issue, HBR
5. How Open Innovation Can Help You Cope in Lean Times by Henry Chesbrough
6. Andrew R. Garman, December 2009 Issue, HBR
7. TMForum.org
8. Home Depot’s Blueprint for Culture Change by Ram Charan April 2006 Issue, HBR
9. Cracking the Code of Change by Nitin Nohria, Michael Beer May–June 2000 Issue, HBR
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