Low Interest in Reading of Students Management Major at Widyatama University
DOI:
https://doi.org/10.61841/spczw744Keywords:
Low Interest in Reading, Management Major, Widyatama University UniversityAbstract
Widyatama University is a source of research to find out the influence of brand images of the Department of Management students at Widyatama University and the store atmosphere of the Widyatama University Library in determining the reading interest of Management Department students at Widyatama University. The management department has the highest number of students, and the library facility has an A of accreditation rating, but the drop in visits by management department students creates a gap between these variables. The steps applied in this study use descriptive and verification methods, with a total population of Management Department students at Widyatama University. The withdrawal of a sample of 115 respondents concluded that the management department's image did not significantly influence the reading interest of management department students. However, other partial influences, such as the Store Atmosphere Library, can determine a greater interest than simultaneously with the image of the management department in influencing the reading interest of management department students at Widyatama University.
Downloads
References
[1] http://www.webometrics.info/en/2019
[2] https://www.4icu.org/id/private/2019
[3] Szymanski, E., Patterson, J., & Parker, R., 2015. Rehabilitation Counseling: Basics and Beyond. 4th ed. Texas:Pro.ed Inc. International Publisher.
[4] Jean-Noel, Kapferer. (2018). New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term, 4th Edition. London and Philadelphia: Kogan Page Limited.
[5] Hamel & Prahalad. Management. 2013. New Delhi: Tata McGraw Hill.
[6] Christina Widya, Utami 2010. Manajemen Ritel. Jakarta: Salemba Empat.
[7] Kotler, Philip and Kevin Lane Keller (2016): Marketing Management, 15th Edition New Jersey: Pearson Pretice Hall, Inc.
[8] Berman dan Evans, 2010. “Retail Management." 12th Edition. Jakarta; Pearson.
[9] Sugiyono, 2015. Metode Penelitian Kuantitatif, Kualitatif, R&D. Bandung: Alfabeta.
[10] Juanim, 2014. Analisis Jalur dalam Riset Pemasaran Teknik Pengolahan Data SPSS & LISREL, Universitas Pasundan, Bandung.
[11] Chandrayanti, T., Nidar, S.R., Mulyana, A., Anwar, M. 2020. Impact of entrepreneurial characteristics on credit accessibility: case study of small businesses in West Sumatera, Indonesia. Entrepreneurship and Sustainability Issues, 7(3), 1760-1777. https://doi.org/10.9770/jesi.2020.7.3(21)
[12] Karaev, A. K., Ponkratov, V. V., Masterov, A. I., Pozdnyaev, A. S., Kuznetsov, N. V. 2020. The analysis of the comparative efficiency of state support for natural gas production: the case of some OECD and BRICS countries. Entrepreneurship and Sustainability Issues, 7(3), 1778-1789. https://doi.org/10.9770/jesi.2020.7.3(22)
Downloads
Published
Issue
Section
License
Copyright (c) 2020 AUTHOR
This work is licensed under a Creative Commons Attribution 4.0 International License.
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
