Buyer Benefits in Creation of Online Buying

Authors

  • Anam Bhatti Faculty of Ilma University Karachi, Pakistan Author
  • Hafiz Muhammad Basit Superior University Lahore Author
  • Syeda mahwish Raza Naqvi Superior University Lahore Author
  • Adeel Jahangir Muhammad Bilal Superior University Lahore Author
  • Hamza Akram Faculty of Management Sciences University of Sialkot Author

DOI:

https://doi.org/10.61841/f89v0k76

Keywords:

convenience, product variety, knowledge, ease of use, online buying

Abstract

The main aim of this study is to examine the effect of convenience, product variety, knowledge, and ease of use on online buying in Pakistan. In this time online buying is increasing fast. The current study model developed on the basis of prior literature to determine the effect of convenience, product variety, knowledge, and ease of use on online buying. Data for this study was collected from online users by using simple random sampling. Sample size is 200. structural equation modeling (SEM) methods used for analysis. Findings of this study demonstrate that convenience and product variety have positive influence on online buying and ease of use and knowledge have no effect on online buying. Some limitations and future recommendations are mentioned in end of paper. 

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Published

30.04.2020

Issue

Vol. 24 No. 2 (2020): 24 (2) 2020

Section

Articles

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How to Cite

Bhatti, A., Muhammad Basit, H., mahwish Raza Naqvi, S., Jahangir Muhammad Bilal, A., & Akram, H. (2020). Buyer Benefits in Creation of Online Buying. International Journal of Psychosocial Rehabilitation, 24(2), 5096-5109. https://doi.org/10.61841/f89v0k76