Implementation of Blue Ocean Strategy in eCommerce: Case Study Among Arabic Investors in Malaysia
DOI:
https://doi.org/10.61841/935j8079Keywords:
Trust, E-commerce, Technological factors, Complexity, Compatibility, Organizational factorsAbstract
E-commerce was potentially extending firms’ competency and efficiency. Hence, Arabic investors in Malaysia had a serious target to increase the usage of this technology. However, the implementation of e-commerce among Arabic investors was still limited due to the lack of trust while dealing with it. Consequently, extensive efforts have been made to further understand this issue. To appear more insightful, this study develops a research model utilizing the technological and organizational factors to identify the determinants of the firms’ propensity in implementing e-commerce. In addition, this study hypothesizes that partnership characteristics—trust and dependency—act as moderators between the variables of implementation e-commerce. A total of 323 questionnaires were self-administrated by Arabic investors in Malaysia in 205 firms that were registered in the large capital of Malaysia and were analyzed using the partial least squares approach. The results revealed that marketing and purchasing departments have had different views regarding the determinants of adoption. Moreover, the results showed that the moderating role of trust was less pronounced. These findings have demonstrated how dependence asymmetries between trading partners may change the adoption motivations. The importance of considering the views and opinions of business partners for the adoption is further explained in this study.
Downloads
References
[1]. Ahmad, S. Z., Abu Bakar, A. R., Faziharudean, T. M., & Mohamad Zaki, K. A. (2015). An empirical study of factors affecting e-commerce adoption among small-and medium-sized enterprises in a developing country: Evidence from Malaysia. Information Technology for Development, 21(4), 555-572.
[2]. Al-Alawi, A. I., & Al-Ali, F. M. (2015). Factors affecting e-commerce adoption in SMEs in the GCC: An empirical study of Kuwait. Research journal of information technology, 7(1), 1-21.
[3]. Alsaad, A., Mohamad, R., & Ismail, N. A. (2017). The moderating role of trust in business-to-business electronic commerce (B2B EC) adoption. Computers in Human Behavior, 68, 157-169.
[4]. Alsaad, A., Mohamad, R., & Ismail, N. A. (2018). The contingent role of dependency in predicting the intention to adopt B2B e-commerce. Information Technology for Development, 1-29.
[5]. Awa, H. O., Ojiabo, O. U., & Emecheta, B. C. (2015). Integrating TAM, TPB, and TOE frameworks and expanding their characteristic constructs for e-commerce adoption by SMEs. Journal of Science & Technology Policy Management, 6(1), 76-94.
[6]. Featherman, M. S., & Hajli, N. (2016). Self-service technologies and e-services risks in the social commerce era. Journal of Business Ethics, 139(2), 251-269.
[7]. Haddad, A., Ameen, A. A., & Mukred, M. (2018). The impact of intention of use on the success of big data adoption via the organization readiness factor. International Journal of Management and Human Science, 2(1), 43-51.
[8]. Hussein, L. A., & Baharudin, A. S. (2016). Factors affecting the owner's intention/continuance of e-commerce adoption in Jordan small and medium enterprises. International Journal of Computer Science and Information Security, 14(11), 75.
[9]. Ipsen, C., Gish, L., & Poulsen, S. (2015). Organizational-level interventions in small and medium-sized enterprises: Enabling and inhibiting factors in the PoWRS program. Safety Science, 71, 264-274.
[10]. Kurnia, S., Choudrie, J., Mahbubur, R. M., & Alzougool, B. (2015). E-commerce technology adoption: A Malaysian grocery SME retail sector study. Journal of Business Research, 68(9), 1906-1918.
[11]. Lee, J. C., Shiue, Y. C., & Chen, C. Y. (2016). Examining the impacts of organizational culture and top management support of knowledge sharing on the success of software process improvement. Computers in Human Behavior, 54, 462-474.
[12]. Li, S. S., & Karahanna, E. (2015). Online recommendation systems in a B2C E-commerce context: a review and future directions. Journal of the Association for Information Systems, 16(2), 72.
[13]. Lim, S. C., Baharudin, A. S., & Low, R. Q. (2017). Factors Influence SMEs in Malaysia to Adopt e-Commerce: Moderating Roles of Perceived Strategic Value. Journal of Engineering and Applied Sciences, 12(6), 1566-1574.
[14]. Lin, L., & Shiqian, W. (2018). Factors influencing the behavior and intention of e-banking transactions through mobile phones in China. Journal of Internet Banking and Commerce, 23(1), 1-11.
[15]. Longhi, C., & Keeble, D. (2017). High-technology clusters and evolutionary trends in the 1990s. In high-technology clusters, networking and collective learning in Europe (pp. 21-56). Routledge.
[16]. Palacios-Marqués, D., Soto-Acosta, P., & Merigó, J. M. (2015). Analyzing the effects of technological, organizational, and competition factors on Web knowledge exchange in SMEs. Telematics and Informatics, 32(1), 23-32.
[17]. Qin, Z., Chang, Y., Li, S., & Li, F. (2014). E-commerce Strategy. Springer.
[18]. Rahayu, R., & Day, J. (2015). Determinant factors of e-commerce adoption by SMEs in developing countries: evidence from Indonesia. Procedia-Social and Behavioral Sciences, 195, 142-150.
[19]. Rahayu, R., & Day, J. (2015). Determinant factors of e-commerce adoption by SMEs in developing countries: evidence from Indonesia. Procedia-Social and Behavioral Sciences, 195, 142-150.
[20]. Rahman, M. A., & Casanovas, L. (2017). Strategies to Predict E-Commerce Inventory and Order Planning. International Journal of Technology Diffusion (IJTD), 8(4), 17-30.
[21]. Randall, C. L., Hort, K., Huebner, C. E., Mallott, E., Mancl, L., Milgrom, P.,... & Cunha-Cruz, J. (2019). Organizational readiness to implement system changes in an Alaskan tribal dental care organization. JDR Clinical & Translational Research, 2380084419871904.
[22]. Santos-Vijande, M. L., López-Sánchez, J.Á., & Pascual-Fernandez, P. (2018). Co-creation with clients of hotel services: the moderating role of top management support. Current Issues in Tourism, 21(3), 301-327.
[23]. Shankar, D., Narumanchi, S., Ananya, H. A., Kompalli, P., & Chaudhury, K. (2017). Deep learning-based large-scale visual recommendation and search for e-commerce. arXiv preprint arXiv:1703.02344.
[24]. Shantz, A., Alfes, K., & Latham, G. P. (2016). The buffering effect of perceived organizational support on the relationship between work engagement and behavioral outcomes. Human resource management, 55(1), 25-38.
[25]. Shao, Z., Feng, Y., & Hu, Q. (2016). Effectiveness of top management support in enterprise systems success: a contingency perspective of fit between leadership style and system life-cycle. European Journal of Information Systems, 25(2), 131-153.
[26]. Wierenga, B., & Van der Lans, R. (Eds.). (2017). Handbook of marketing decision models (Vol. 254). Springer.
[27]. Yamane, Taro. (1967). Statistics, An Introductory Analysis, 2nd Ed., New York: Harper and Row.
[28]. Zhang, W., Zhu, Y. C., & Wu, L. H. (2016). Empirical analysis on price level changes and price adjustment policy selection: Evidence from the B2C e-commerce market. International Journal of u-and
Downloads
Published
Issue
Section
License
Copyright (c) 2020 AUTHOR

This work is licensed under a Creative Commons Attribution 4.0 International License.
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.